In April 2012 the truck opened to a line of people fifty deep. Leveraging social media and supported by delicious seafood, Cousins Maine Lobster quickly made a name for itself, catching the attention of the producers at ABC’s Shark Tank. After a harrowing hour of being grilled by the Sharks, the Cousins made it out of the tank with a business partner in Barbara Corcoran who has helped build their business through appearances on The Chew, The Katie Couric Show, Good Morning America, The Today Show, QVC, Food Network, The Queen Latifah Show and Masterchef.
The dream of Cousins Maine Lobster has always been to share the delicious seafood Jim and Sabin devoured during family gatherings in Maine with their patrons outside of their home state. Starting with one truck they have quickly expanded their fleet of vehicles to four roving Southern California. Today, Cousins Maine Lobster is proudly served off the truck in 10 regions throughout the country and is available online for home delivery throughout the U.S.